Business Growth
Business Growth is a sales consultancy that helps entrepreneurs and organizations rethink the way they sell. By combining coaching, education, and modern sales strategies, the company focuses on building authentic relationships and creating long term business growth through a more human approach to sales.
My role
01 — The challenge
Business Growth had a strong foundation: a founder with deep expertise and a unique approach to sales. However, the brand identity did not fully reflect the person behind the business or the human connection that made her coaching effective. When I joined as a Digital Marketer, I quickly realized the opportunity was not only to promote the services, but to bring the personality, philosophy, and values of the founder to the forefront.
02 — The Strategy
I proposed a complete brand refresh focused on authenticity, storytelling, and human connection.
The strategy was built around three pillars: Brand identity, Story telling through video, Community & conversation.
Creating a visual identity that reflected Alice’s personality and approach: New logo, Color palette, Typography and Visual direction. Moving away from traditional sales content. Creating formats that were more inviting and discussions could happen naturally.
03 — YouTube Series
YouTube Series
I developed the concept for a six-part YouTube series focused on different aspects of sales and human connection. Rather than introducing the series with a polished promotional video, I chose to launch with something unexpected: A behind-the-scenes blooper reel. The purpose of this was for people to connect with the person before asking them to listen to the expert.
04 — Format
Practical advice.
Real conversations.
The six-part series explored different sides of sales through practical advice, personal perspectives, and real conversations. Rather than creating traditional instructional content, we built a format that felt relaxed and approachable, allowing Alice’s expertise to come through naturally. I handled the creative direction, filming, and editing from concept through to final production.
From concept to final production.
Tête-à-Tête
05 — Conversation series
The idea for Tête-à-Tête came to life during the production of the YouTube series. While filming, Alice, her client, our production assistant, and I found ourselves having a natural conversation around the same table where we were creating content. In that moment, I realized that the most powerful part of the brand was not only Alice’s expertise, but the genuine conversations and connections she created.
That became the foundation for Tête-à-Tête, a video series where Alice invited guests to discuss business, sales, and human connection in an authentic and unfiltered way. Rather than creating a traditional interview format, we embraced the unexpected moments. The laughter, pauses, and real conversations that made the series feel personal.
06 — Social Media
Social Media
To support the new brand identity, I developed a content strategy that extended across LinkedIn, Instagram, and YouTube. Alongside long-form videos, I created short-form content that repurposed key moments into engaging clips, making the brand more accessible across different platforms.
The goal was to create consistency while maintaining the authentic personality behind the brand.
Authentic. Consistent. Human.